Our Story. Our Values. Our promise.

Our Story

Distilled Digital Co was created from a simple belief: experience matters and clarity changes everything.

After decades working at the intersection of digital, publishing, leadership, and global brand growth, CEO and Founder Ruth Shelling saw the same problem everywhere: brilliant brands, powerful ideas, and visionary leaders were being lost in noise, complexity, and short-term  thinking.

Distilled Digital Co was born to do the opposite. We bring: 

  • Clarity over chaos

  • Strategy over noise

  • Influence that endures

Today, we partner with brands, authors, and leadership teams globally who want more than marketing; they want relevance, credibility, growth and impact that endures.

Our Values

  • Clarity before execution: we distill what matters so strategy is focused, decisive, and effective.

  • Depth over volume: we choose partnerships carefully, so we can go deep, think boldly and deliver at the highest level.

  • Influence over noise: we don’t chase attention. We build authority, trust, and momentum.

  • Legacy over short-term wins: everything we create is designed to endure, not disappear.

Our Promise

Every engagement is led personally by CEO and Founder, Ruth Shelling and supported by a senior global team known for delivering where it matters most: strategy, execution, and impact.

We bring together strategic storytelling, digital growth, and advisory leadership.

We don’t help you compete in the noise.  We help you rise above it.

See How We Work

  • “Ruth is a highly skilled professional with a wonderful personality and works extremely hard to meet her client's objectives and is goal orientated. In additional Ruth is versatile and continues to evolve her knowledge in the fast-paced media landscape. If you are looking for someone who is tenacious, has a ready smile and can do attitude Ruth is the person you need to know.”

    Patricia Droga
    Former Publisher Bauer Media

  • "Ruth, thanks to you and your team for the exceptional work with the book launch. It’s been a pleasure."

    Tim Koller
    Partner, McKinsey & Company

  • "Ruth Shelling is a trusted partner and strategic advisor whose expertise was instrumental in building 'ROAR forward' from concept to a recognized movement. Her digital marketing skills helped position 'ROAR Into the Second Half of Your Life' as a bestseller while growing our broader ecosystem of content, partnerships, and events. Ruth brings clarity, precision, and an uncommon commitment to excellence, she turns strategy into meaningful, measurable results."

    Michael Clinton
    Founder & CEO, ROAR forward, Former President of Hearst

A woman with blonde hair wearing a black outfit and an orange scarf smiling at the camera against a plain white background.

Meet Ruth Shelling

CEO & Founder, Distilled Digital Co.
Strategic advisor. Global brand builder. Trusted partner to visionary leaders.

Global impact. Local integrity

With 25+ years of experience driving business growth across Australia, Asia, Europe, and the United States, Ruth Shelling has helped shape the brands that shape industries. From high-growth startups to the C-suite of global enterprises, Ruth has led strategy, scaled teams, and delivered outcomes that resonate in boardrooms and markets.

Trusted by those who set the standard

Ruth has partnered with some of the world’s most respected leaders and brands, including:
Michael Clinton (Former Hearst President, Founder of ROAR forward), Chris Hughes (Facebook Co-Founder), Hillary Clinton (Presidential Candidate), McKinsey & Company, Franklin Covey, The Wiseman Group, OPI, Good Inside … and many others who demand clarity, precision, and exceptional execution.

What Sets Her Apart

Ruth is known by global leaders as:

  • A trusted business confidante who brings calm and clarity to complex environments

  • A precision strategist who turns ideas into outcomes

A values-driven, high-integrity leader who creates space for others to soar

Leadership, Distilled

At Distilled Digital Co, Ruth leads every engagement personally, ensuring the calibre, perspective, and care that define our standard of excellence.

Her mission is simple: To help brands and leaders elevate, scale, and leave legacies that matter.

Logos of various companies and publications, including Business Chicks, Deloitte, FranklinCovey, Global Citizen, Good Inside, Roar Forward, McKinsey & Company, and Vista.
Collection of nine books on leadership, personal development, mental health, and confidence, arranged in two rows with five books in the top row and four in the bottom row.
Logos of various publishing and academic organizations, including Hachette Books, HarperCollins, Harvard Business Review, Penguin Random House, Random House, Simon & Schuster, Wiley, displayed on a white background.