Our Story. Our Values. Our promise.

At Distilled Digital Co., we believe that great marketing starts with one thing: helping others rise.

We partner with visionary leaders and brands who want more than campaigns they want clarity, precision, and impact that endures.

Our difference is distilled into how we work:

Deep relationships over volume
Strategic clarity over noise
Legacy building over short-term wins

Led by Ruth Shelling, a global senior leader in media, marketing and digital strategy, we bring decades of global leadership to help our clients navigate complexity, unlock new growth, and elevate their brands and themselves.

When you choose Distilled Digital Co, you get more than an agency. You get a trusted partner committed to your growth, your impact, and your legacy.

Ruth has led strategy and brand elevation for an esteemed group of global leaders and iconic brands. Here are just a few she’s had the privilege to partner with or shorten to Ruth has led strategy and brand elevation for an esteemed group of global leaders and iconic brands.

“Ruth is a highly skilled professional with a wonderful personality and works extremely hard to meet her client's objectives and is goal orientated. In additional Ruth is versatile and continues to evolve her knowledge in the fast-paced media landscape. If you are looking for someone who is tenacious, has a ready smile and can do attitude Ruth is the person you need to know.”

Patricia Droga, Former Publisher Bauer Media
Ruth, Thanks to you and your team for the exceptional work with the book launch. It’s been a pleasure

Tim Koller
Partner, McKinsey & Company
Ruth Shelling is a trusted partner and strategic advisor whose expertise was instrumental in building 'ROAR forward' from concept to a recognized movement. Her digital marketing skills helped position 'ROAR Into the Second Half of Your Life' as a bestseller while growing our broader ecosystem of content, partnerships, and events. Ruth brings clarity, precision, and an uncommon commitment to excellence, she turns strategy into meaningful, measurable results

Michael Clinton
Founder & CEO, ROAR forward, Former President of Hearst

Meet Ruth Shelling

Founder & CEO, Distilled Digital Co.
Strategic advisor. Global brand builder. Trusted partner to visionary leaders.

Global impact. Local integrity

With 25+ years of experience driving business growth across Australia, Asia, Europe, and the United States, Ruth Shelling has helped shape the brands that shape industries. From high-growth startups to the C-suite of global enterprises, Ruth has led strategy, scaled teams, and delivered outcomes that resonate in boardrooms and markets.

Trusted by those who set the standard

Ruth has partnered with some of the world’s most respected leaders and brands, including:
Michael Clinton (Former Hearst President, Founder of ROAR forward), Chris Hughes (Facebook Co-Founder), Hillary Clinton (Presidential Candidate), McKinsey & Company, Franklin Covey, The Wiseman Group, OPI, Good Inside … and many others who demand clarity, precision, and exceptional execution.

What Sets Her Apart

Ruth is known by global leaders as:

A trusted business confidante who brings calm and clarity to complex environments
A precision strategist who turns ideas into outcomes

A values-driven, high-integrity leader who creates space for others to soar

Leadership, Distilled

At Distilled Digital Co., Ruth leads every engagement personally, ensuring the calibre, perspective, and care that define our standard of excellence.

Her mission is simple: To help brands and leaders elevate, scale, and leave legacies that matter.